What it took to successfully build a brand in 2015/2016 is no longer going to cut it.
We have come to this realization through our own experience building a new brand from scratch and operating a fast-growing startup over the past few years. Brands who want to be visible, scale and be profitable will need the following attributes:
1. access to patient and flexible capital,
2. reduce reliance on third parties (3PL, manufacturing, marketplaces, retail stores, social media ads),
3. have a team of top talents across the board at arm’s reach.
We believe that SCALE, VERTICAL INTEGRATION, and FIRST PARTY DATA is a MUST, and this is how we are building EVEXIA BRANDS.
I’m Nico
I’m a chemical engineer and became an investment banker in New York City in 2010. I spent most of my career with J.P. Morgan. I worked on syndicated and leverage finance transactions before becoming an investor where I invested over $3.7 billion of the bank’s own capital over 6 years in solar and wind projects.
As an Executive Director, I was responsible for the pricing, structuring, due diligence, and negotiation of our investments.
I really enjoyed my work, but as I became a parent a bigger calling came knocking. I wanted to minimize our chemical burden and launched NOLEO in mid-2018 with my partner in crime Lucas.
Proud dad of 2 girls Liora and Rayna, my wife and I have picked San Diego as our happy place.
I’m Lucas
After working as an innovation director at Procter & Gamble and COTY in Europe and Asia, developing and launching beauty products for the most discerning consumers, I left the corporate world to focus my time on launching NOLEO with Nico. Our combined experiences helped us understand what was missing in the industry and how to piece it back together… the right way.
To Nico’s financial discipline, I bring operational excellence from my years of designing, developing and launching beauty products globally.
We now also have the opportunity to help grow founders along the way, which is something close to my heart.
We can help.
Grow your business across channels
As operators, we all have so much to do. You can now rely on a group of like-minded and talented founders to bring your business across channels.
Bring you onto a larger venture
Sometimes, growth is just not possible with the existing company infrastructure. Growing further often requires additional fire power to reach those new goals.
Make Clean Personal Care the norm
Our common mission is key. This is the only way we can look together in the same direction: further and higher!